Influencer marketing is expected to continue to grow in popularity as brands realize in this interview with Noah St John the value of working with social media influencers to reach their target audiences. In fact, a survey found that 89% of marketers believe influencer marketing can positively impact how people feel about a brand.
It is evident that influencer marketing has become a major trend in recent years, as more and more brands are turning to social media influencers to help promote their products or services. In the next 12 months, there are several influencer and data trends that are expected to emerge or gain more prominence. These trends are influenced by the rapid growth of social media, the evolution of technology, and the changing needs of consumers. Here are some of the expected trends:
Influencer & Data Trends in the next 12 months
Short-form video content: Short-form video content has been gaining popularity in recent years, with platforms like TikTok and Instagram Reels becoming increasingly popular. This trend is expected to continue in the next 12 months, as more influencers and brands embrace this format. Short-form video content is highly engaging and can quickly capture the attention of consumers, making it an effective way to promote products or services.
Influencer collaborations: Collaborations between influencers and brands have been around for a while, but this trend is expected to become even more popular in the next 12 months. Brands are increasingly looking for ways to reach new audiences and build their brand through influencer collaborations. Influencers, on the other hand, benefit from these collaborations by earning revenue and expanding their reach.
Niche influencers: As the influencer industry continues to grow,more niche influencers are expected to emerge. These are influencers who specialize in a specific area or topic,such as sustainable fashion or vegan cooking. Niche influencers have a highly engaged audience that is interested in their particular area of expertise, making them an attractive option for brands looking to target specific audiences.
Increased use of data: Data has always been important in marketing, but its use is expected to increase in the next 12 months. Brands are collecting more data than ever before and are using this data to inform their marketing strategies. This includes data on consumer behavior, social media engagement, and influencer performance. By using data, brands can make more informed decisions about which influencers to work with and which strategies to employ.
Authenticity and transparency: Authenticity and transparency have become increasingly important in the influencer industry, and this trend is expected to continue in the next 12 months. Consumers are becoming more discerning and are looking for influencers who are honest and transparent about their partnerships and endorsements. Brands that work with influencers who are authentic and transparent are more likely to build trust with their audience.
Micro-influencers: Micro-influencers are influencers with a smaller following, typically between 10,000 and 100,000 followers. While they may not have the same reach as macro-influencers, they often have a highly engaged audience that trusts their recommendations. Brands are expected to work more with micro-influencers in the next 12 months, as they can be a more cost-effective way to reach specific audiences.
Live streaming: Live streaming has been around for a while, but it is expected to become even more popular in the next 12 months. This is because live streaming is highly engaging and interactive, allowing influencers and brands to connect with their audience in real-time. Live streaming can also be used for product launches, Q&A sessions, and other events, making it a versatile marketing tool.
Virtual events: With the ongoing pandemic, virtual events have become increasingly popular. This trend is expected to continue in the next 12 months, as brands look for ways to connect with their audience in a safe and engaging way. Virtual events can be used for product launches, webinars, and other types of events, allowing brands to reach a global audience.
Benefits of Influencer Marketing
Influencer marketing is a marketing technique that involves leveraging the popularity and reach of influential people to promote a product or service. In recent years, influencer marketing has become a popular and effective way for businesses to reach their target audiences and increase their brand awareness. Here are five importance of using influencer marketing in business:
Increased brand visibility and awareness: One of the primary benefits of influencer marketing is that it can help increase the visibility and awareness of your brand. Influencers have large and engaged followings on social media platforms like Instagram and YouTube, which means that when they promote your product or service, they can expose it to a wide audience that may not have heard of your brand before.
Improved credibility and trust: Influencers have built their following by establishing credibility and trust with their audience. By partnering with an influencer, your brand can benefit from this established trust and credibility. When an influencer promotes your product, their followers are more likely to trust and believe in the product, which can increase the likelihood of conversions and sales.
Targeted marketing: Influencer marketing allows businesses to target specific demographics and audiences. By choosing an influencer whose audience aligns with your target market, you can ensure that your marketing efforts are reaching the right people.
Cost-effective: Compared to other forms of marketing, influencer marketing can be cost-effective. Many influencers are willing to promote products in exchange for free products or services, which can save businesses money on traditional advertising and marketing methods.
Increased engagement: Influencer marketing can also increase engagement with your brand on social media platforms. When an influencer promotes your product, their followers are more likely to engage with your brand by commenting, liking, and sharing the post. This increased engagement can help increase your social media presence and build a community around your brand.
In conclusion, the influencer and data trends expected in the next 12 months are largely driven by the changing needs of consumers, the growth of social media, and the evolution of technology. Brands that are able to embrace these trends and adapt their marketing strategies accordingly are more likely to succeed in the highly competitive world of influencer marketing.